Internship

PROJECTS:
I worked on a variety of projects, the 5 main once being:
- Extensive marketing research, ending in contacting various B2B partners and creating 2 Advertisements.
- Setting up a customer survey mail including automatic mail.
- Testing the ripping shoulder bands in the weekend bags to find a solution.
- Finding and establishing a new production partner.
- Moving supply chain into companies own control.

ADVERTISEMENT VIDEOS
These are 2 Instagram and Facebook advertisement videos for the companies’ fannypacks. One video focuses on showing the fannypacks’ functionalities like various wears and its large size, though visuals and voice-over.
The other video shows the fannypacks in-use by various customers in different situations. The advertisement analytics resulted in various actionable insights.

SHOULDERBAND TESTS
The shoulder band is tested based on material, stitch technique and stretch buffer added or not. Based on the outcome of this research, The internship company changed to another material and stopped stitching through the edges.

PRODUCTION PARTNER
The new production partner, working with people with a disability, prepares the bicycle tires to be used in the bags. A detailed and clear guide was created to lead them through the process step-by-step.